Metaphor for Communication

The Cloud becomes a symbol of subtle innovation, exploring the interplay between art and technology. Velčovský's creation not only challenges traditional boundaries but serves as a testament to the evolving relationship between artistic expression, information dissemination, and our ever-changing sensory experiences.

The story behind the light

Transforming Spaces

Enamoured by the Cloud's symbolism of communication and its multi-sensory features, the client decided to bring this transformative piece to the lobby of his Zech Group in Bremen. This serendipitous discovery at the design week marked the beginning of a journey where the Cloud, initially an artistic wonder, found a new purpose as a symbol of innovation and connectivity within the corporate realm.

A Fusion of Art and Technology Lighting up the World

To achieve captivating lighting effects, Lasvit’s lighting and R’n’D team came together. They proposed using six RGBW fiber optic projectors, controlled by DMX signal. In total, the installation incorporates over 4,500 individual optical fibers, each treated with specific surface treatment, totalling a length exceeding 22 kilometers!